Lettering is all around us. Typography is the study of lettering and its arrangement. Originally, typography was concerned with the metal type for printing books and newspapers. Today, it covers a huge range of lettering that you might see every day – film credits in the cinema, e-books, posters, blogs, magazines and the things you write yourself on a computer.
Designers want to make lettering clear, readable and attractive. There are a huge number of designs of typefaces, each with its own name. New ones appear from time to time but many of the older designs are still popular, for example Arial, Gill Sans, Helvetica and Palatino.
Geometry is used to construct letter forms. Designers think carefully about the proportions of the parts of letters. Scale is important in deciding how to use lettering.